Hello!

Hyacinth Wourms is a graphic designer and illustrator based in Montreal.

Send me an email! I’d love to work with you.
hyacinthwourms@gmail.com

ABOUT

SEIZE

graphic design, branding, social media

adobe photoshop, adobe illustrator, canva

2023 - 2024

In my role as Communications Coordinator at SEIZE (Solidarity Economy Incubation for Zero Emissions), a Montreal-based business incubator, I led two major design initiatives focused on clarity, accessibility, and values-driven communication.

First, I designed and executed an Instagram campaign aimed at expanding SEIZE’s audience and increasing participation in its flagship educational series. Grounded in principles of democratic participation, sustainability, and a working-class perspective, the campaign translated SEIZE’s values and history into engaging content that felt approachable rather than institutional. The result was a 90% increase in workshop enrollment over the following semester.

Second, I developed a comprehensive branding kit by synthesizing SEIZE’s existing logo and assets into a cohesive visual system informed by my own design practice. This work established a shared design language across digital and physical materials, creating consistency that has continued to shape the organization’s communications beyond my time in the role.

Adobe Photoshop, Adobe Illustrator, and Canva were used in conjunction to create all graphics.

Slides from the branding kit, designed to be Canva-friendly.

Instagram campaign graphics.

Assorted graphics. Some illustrations sourced from Canva.